Brewer Merchandising Brand Strength - 37th out of 122

[Mass Haas]

Anyone else a bit pleasantly surprised?

[Brewer Fever]

This is the key point...

 

"The index is a measure of a team's brand strength only in its home market."

 

Since that is the case, I'm really not all that surprised.

[DHonks]

what surprises me is that the Bucks are ranked that high. In the Milwaukee Market, everyone has Packers items. Most have Brewers items. But the Bucks rank 3rd in terms of basketball apparel behind the Badgers and MU. I rarely--if ever-- see someone in a Bucks shirt or hat

[dadofandrew]

DH, whenever we're in Milwaukee, it seems as if 50% of the A/A population is wearing Bucks' stuff. It's astounding.

[BCZF]

I see Bucks crap all over the place, not sure where you're looking..

[Schlitz001]

I haven't lived "in the home market" in years and I haven't seen anything Bucks related outside of an NBA basketball game since I moved out of the area. I do come across Brewers wear on rare occasions though and of course Packer crap is everywhere.