Miller Park name change coming after the 2020 season

[MrTPlush]

Everyday we hear about how big of a problem alcohol and drinking is in Wisconsin. Maybe Mark is trying to distance his organization from that. Yes, I understand as long as the team is called the Brewers that's impossible but just throwing it out there.

Reducing the thousands of drunk drivers after every game would be a solid start.

 

Nice theory, but no.

 

Fixed it for you...

 

I was really trying to be generous and not think about the disturbing amount of DUIs and accidents that somehow don’t happen after sporting events. Maybe there are more designated drivers than I think.

[brewerfan82]

How about the Brewerfandome?

I'm partial to WOAH SOLVDD FELD

[trwi7]

Lou Palsmo Field at Woah Solvdd Stadium

[brewerfan82]

Lou Palmso Field at Woah Solvdd Stadium

Perfect.

[reillymcshane]

Wolski's Tavern and Ballpark

 

Name problem solved.

[BrewersSuperCollector]

Wolski's Tavern and Ballpark

 

Name problem solved.

 

 

and as you leave the game after the final out you r get a bumper sticket that says, "I closed Wolski's."

[owbc]

My guess is their executives couldn't care less about the public backlash on this, though.

 

Nor should they. The backlash about this is so dumb.

 

I understand that some people don't care and others have just kind of accepted the idea of corporate stadium names.

 

If (when?) MLB starts allowing advertisements on jerseys the opinions will be split in a similar way. Perhaps it could be like MLS where the jerseys say "American Family" on the front and "Brewers" is in small print. I'm sure that advertising space is quite valuable and people would eventually get used to it.

 

I agree with AJAY. Changing the stadium name would be the worst business decision of the Attanasio era. Some people might not care but many of us do. It degrades the Brewers brand. If they wanted a random corporate name on the ballpark they should have done it in 2001 before we got attached to Miller Park.

[sveumrules]

Have there been any leaks on how much money MillerCoors offered to retain the naming rights at the end of the original agreement?

[homer]

Have there been any leaks on how much money MillerCoors offered to retain the naming rights at the end of the original agreement?

 

I haven't heard that they offered to retain the rights at all.

[owbc]

Have there been any leaks on how much money MillerCoors offered to retain the naming rights at the end of the original agreement?

 

I haven't heard that they offered to retain the rights at all.

 

Well technically they didn't have to make a decision for 2 more years. So either they said no at any price or the Brewers forced their hand.

[sveumrules]

Late last year another Wisconsin company, American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations.

 

The above quote is from MillerCoors official statement following the AmFam announcement.

 

There's no way to know for certain, but reading between the lines it sounds like AmFam made their offer, the Brewers probably gave MillerCoors an opportunity to meet or exceed AmFam's offer & MillerCoors declined.

 

Again, pure speculation, but it would seem like if MillerCoors wanted to retain the rights they could have ponied up & done so, but ultimately chose not to for whatever reason.

[Bob Skube Snacks]

I’m surprised this is still a hot-button thing. I cared about it for maybe half-a-day and moved on.

[trwi7]

I agree with AJAY. Changing the stadium name would be the worst business decision of the Attanasio era. Some people might not care but many of us do. It degrades the Brewers brand. If they wanted a random corporate name on the ballpark they should have done it in 2001 before we got attached to Miller Park.

 

Oh come on. The only way this is a bad business decision is if people are stupid and stop going to games because they're so upset that Miller isn't the sponsor anymore. That seems highly, highly unlikely. It doesn't degrade the Brewers brand on anything. They're still serving that swill to these same people at 5x its worth. The Brewers and Miller come out just fine on that.

 

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

[Fear The Chorizo]

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

 

Yes, but not any that follow a team whose current stadium was originally built any time after 1930. I don't see the point of being too worked up about it, most fans will still call it Miller Park no matter who pays to slap their name on it.

[owbc]

I agree with AJAY. Changing the stadium name would be the worst business decision of the Attanasio era. Some people might not care but many of us do. It degrades the Brewers brand. If they wanted a random corporate name on the ballpark they should have done it in 2001 before we got attached to Miller Park.

 

Oh come on. The only way this is a bad business decision is if people are stupid and stop going to games because they're so upset that Miller isn't the sponsor anymore. That seems highly, highly unlikely. It doesn't degrade the Brewers brand on anything. They're still serving that swill to these same people at 5x its worth. The Brewers and Miller come out just fine on that.

 

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

 

The whole reason we're having a conniption is that we thought our team was above things like giving their ballpark a stupid name. We thought that because virtually every decision under Attanasio's watch has been made with the brand image in mind. The public backlash is proof that people are attached to the Miller Park name and they don't want to let it go so easily.

 

Even the Marlins of all teams have decided that they don't want to given their ballpark a stupid name-- “We're not looking simply to put a brand on this building.”

[sveumrules]

Even the Marlins of all teams have decided that they don't want to given their ballpark a stupid name-- “We're not looking simply to put a brand on this building.”

 

What offers did the Marlins have for naming rights that they turned down?

 

There is a decent chance their public stance is posturing because no company wanted their name attached to the stadium due to the machinations required to bring it into existence in the first place.

 

There's also this article which seems to imply the Marlins are looking to put a brand on the building...

 

https://www.sun-sentinel.com/sports/miami-marlins/fl-sp-marlins-derek-jeter-spring-training-20180213-story.html

[tmwiese55]

On the other hand, as fans we sit here and lament how annoying it is that we don't have the financial resources of other teams so we can't really stomp our feet when management makes a move to increase those resources even if it's just a few million.

[trwi7]

I agree with AJAY. Changing the stadium name would be the worst business decision of the Attanasio era. Some people might not care but many of us do. It degrades the Brewers brand. If they wanted a random corporate name on the ballpark they should have done it in 2001 before we got attached to Miller Park.

 

Oh come on. The only way this is a bad business decision is if people are stupid and stop going to games because they're so upset that Miller isn't the sponsor anymore. That seems highly, highly unlikely. It doesn't degrade the Brewers brand on anything. They're still serving that swill to these same people at 5x its worth. The Brewers and Miller come out just fine on that.

 

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

 

The whole reason we're having a conniption is that we thought our team was above things like giving their ballpark a stupid name. We thought that because virtually every decision under Attanasio's watch has been made with the brand image in mind. The public backlash is proof that people are attached to the Miller Park name and they don't want to let it go so easily.

 

Even the Marlins of all teams have decided that they don't want to given their ballpark a stupid name-- “We're not looking simply to put a brand on this building.”

 

First, nobody even knows what the park is going to be named so how do you know it's going to be stupid? Second, if you were owner of the Brewers and the naming rights to the stadium came up and one company was willing to offer more than another company, would you decline the bigger offer because of "brand image" or would you happily take the extra money? My guess is 99% of the people freaking out about this would happily take the extra money if it was their decision.

[topper09er]

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

 

Yes.

 

Yankees

Red Sox

Cubs

Cardinals

Rockies

[FVBrewerFan]

You think any other fan base would have a conniption like ours did if their team changed the name of the stadium?

 

Yes.

 

Yankees

Red Sox

Cubs

Cardinals

Rockies

 

First four have a right to have a conniption. Rockies fans would get over it, just as Brewers fans will. But I would add the Dodgers to your list.

[owbc]

I think my error (which occurred 18 years ago) was to associate the name "Miller Park" with the building the Brewers play in and assume that it would be permanent despite being a corporate name that is subject to change. The stadium name is a transient feature that shouldn't be considered part of the identity of the franchise. Except for a couple of special storied franchises which the Brewers have no business being associated with.

 

I've already beaten the dead horse enough, I don't like it but if the Brewers get paid and some nondescript insurance company accomplishes their marketing objectives then I guess it's mutually beneficial.

[markedman5]

So this might be relevant

 

https://amp.jsonline.com/amp/2705516002?__twitter_impression=true

[Ron Robinsons Beard]

So this might be relevant

 

https://amp.jsonline.com/amp/2705516002?__twitter_impression=true

 

Good story. Pretty much answers every question out there. MillerCoors wasn't interested in maintaining the naming rights, so the Brewers went to Plan B. That was AmFam.

 

With this, though, I certainly expect that company to cease their naming rights deal on Coors Field. I mean, it's a Chicago company now. Not Milwaukee or Denver.

[pacopete4]

Now can we all direct our hate to millercoors.

[tmwiese55]

Ha, I guess I nailed that a few pages ago guessing it's stagnated.

 

Really if you want someone to blame here it's probably Miller. Essentially they could've just extended their current deal and they said No. One has to think that as long as they were reasonably close they'd have gotten a 'hometown' discount so to speak in order avoid this backlash and because it's a perfect name. So chances are they severely lowballed or straight up said they weren't interested.

 

Huh, who would've thought.