Brewers increase 2012 ticket prices [Price chart in reply #15]

[adamb100]

The average ticket price for next year will go up to $24.01, or about 8.6%.

 

For individual game tickets they are introducing 2 new categories on top of marquee:

Blue Games (56 games): A ticket increase of $1-$2 over 2011. Tickets for blue games start @ $9.

Gold Games (6 Sat & 6 Sun games from June-August): A ticket increase of $1-$6 over 2011. Gold games start @ $15

Marquee Games (Opening Day, 9 Cubs, 3 Twins): No change from 2011. Prices start @ $15

 

There will be 3 fewer marquee games in 2012.

 

Season tickets will also go up by 8.6%

 

 

http://brewersbeat.mlblog...ease-2012-ticket-prices/

[hawing]

That is some kind of strategic timing.

[rluzinski]

It never really made sense to make a Tue night ticket cost the same as a weekend one.

[jeffy]

It never really made sense to make a Tue night ticket cost the same as a weekend one.

 

Yes, but Friday night at same price as M-Th still does not make sense. In addition, I have never understood having things like bobbleheads for Fri-Sun games, seems like it would make a lot more sense to have the bigger giveaways mostly on M-Th.

[1992casey]

The sponsors would likely have a lot of input as to the dates of their promotions. A game that's highly attended anyway is going to give them more exposure.

[KCBrewerfan34]

Should have raised them more to help pay for Prince.

[hawing]

As of November 1, 2012 renewal information appears on our My Brewers Tickets online account. This probably means the renewal packet will arrive later this week. A few things I noticed about the renewal for 2012:

 

The early renewal "incentive" date is November 18. The online account does not say what the incentive is; that should be in the mailed packet.

 

Full payment is due January 13, 2012. After that date the Brewers won't guarantee seat locations for returning customers.

 

The advance price for general parking is $9.00 (based on the amount we're being charged for our 20 packs), up from $8.00.

 

Terrace Box seats for returning season ticket customers are $18.00 (up from $16.00).

 

Loge Infield seats for returning season ticket customers are $32.00 (up from $30.00).

 

By my reckoning, we could apply our World Series 2011 $ toward our 2012 invoice (even with the increases over 2011) and still get enough of a refund to pay for an additional 20-pack. Thanks, STL?

[Tailgat0r76]

Wow, Terrace Reserved went up from $10 to $12, a full 20% increase. Hopefully we can use this extra anticipated revenue to sign a few free agents this offseason.

[RightFieldCoder]

Bleachers went up to $17. That's a 70% increase from when I became a ticket holder 10 years ago. This is the first year I'm going to have to think about it.

[Patrick425]

Over the past 2 or 3 years the Brewers have offered an option to pay for the season tickets over a 4 or 5 monthly payment plan. You didn't qualify for the incentive if you did this, but I'm wondering if they are offering that again this year.

[hawing]

Over the past 2 or 3 years the Brewers have offered an option to pay for the season tickets over a 4 or 5 monthly payment plan. You didn't qualify for the incentive if you did this, but I'm wondering if they are offering that again this year.

 

I just checked our online account again and under the "Pay in Full" button is one for "25% down payment." So there is at least one installment option.

[chadomac]

You can still lock in the lower rate up until February, I did this last year because I didn't want to buy them until I knew what the Brewers offseason plans were. Once the Greinke and Marcum deals were done, I was on board.

[JenksFan5]

I was expecting an increase for our full season in the terrace, but a 25% increase was a little more than I was expecting. I thought the tickets would go up $1 each, not $2. That means my ticket package is going to cost me an extra $648 in 2012. In the grand scheme of things, $648 is not a ton of money, but coming off playoff ticket costs on top of the regular season cost, it stings more than usual, especially when I drive over an hour one way to the games.

 

If it means staying competitive, I am OK with the increased cost, but the Brewers need to be careful about taking the fans coming through the gate for granted.

[RockCoCougars]

But they are 'barely breaking even', right?

[BrewersSuperCollector]

As a early payment gift one of the options is 4 upgrade vouchers. It says upgrade vouchers can be redeemed for the next priced seating area. So, does that mean mt Terrace reserve gets upgraded to terrace box? Oh yippeeee. I'd rather have a poster.

[hawing]

Our renewal packet arrived in today's mail, and with it more minutiae to share:

 

The payment options are almost the same as last year: pay in full by November 18, place a down payment (25% this year, was 20% last year) by 11/18 and pay the rest by Jaunary 13, 2012, or spread the payment over five 20% installments (first due by 11/18, each of the others due by the 18th of the month, December-March).

 

If your account includes unused postseason money, you can apply the unused money to your 2012 account if you wish (or they can refund all unused money). If your postseason credit exceeds the amount due for 2012, they'll apply the remainder to the credit card you used for the postseason.

 

All season accounts paid in full by 11/18 will be entered into drawings for the opportunity to throw out a first pitch, or win a suite, for a 2012 home game.

 

The early payment incentives for full season accounts include:

Batting practice opportunity at Miller Park or $70 in food and beverage per seat on your account;

Two complimentary Field Diamond Box tickets for a game;

Opportunity to purchase additional game tickets at the Existing SSH rate through a special pre-sale;

Two complimentary Brewers On Deck tickets.

 

The early payment incentive for partial season accounts is the same choice as in 2011:

Four ticket upgrade vouchers per seat on your account or ten single-game NYCE Stadium Club passes per seat on your account.

 

The Brewers will do the "Fantastic Forty" drawing again, and season ticket holders who renew by January 13 will automatically be entered.

 

The 2012 seating/pricing chart, including the new three-tier pricing system for individual games, is not online as of November 5 but is in this packet. I've attempted to post a photo I took of the chart below. It displays for me; hope it displays for you. The hawing ticket locations (terrace box and loge infield box) each went up $2 for existing and new season ticket customers, and for the "blue" individual game rate. The marquee prices for all sections are the same as in 2011.

 

http://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/312962_2549038970994_1404434242_2842720_409586322_n.jpg

 

Finally (for now), the 2012 schedule on the back of the packet includes tentative home game times - 3:10 for Opening Day, in case you wondered - and notes the All-Fan Giveaway dates (all Sundays: April 22, May 13, June 10, July 1, July 29, September 16).

[BrewersSuperCollector]

Bonnie Brewer bobblehead for Mother's Day! (I doubt it)

[hawing]

As a early payment gift one of the options is 4 upgrade vouchers. It says upgrade vouchers can be redeemed for the next priced seating area. So, does that mean mt Terrace reserve gets upgraded to terrace box? Oh yippeeee. I'd rather have a poster.

Last off-season I asked our ticket rep, in a nice way, how it's that much better to be upgraded from loge infield to loge diamond box (as simple as row 8 to row 5 in our section). His reply then was that we could exchange loge infield seats for the club too if we wanted. Maybe terrace reserved could move up/down to the bleachers? for a change of pace?

 

We used some of our vouchers in 2011 (mostly in combination with exchanging tickets for a different game) and that was useful a few times, so I won't mind having the chance again. In general, though, since a big part of the reason we make the season ticket commitment is to get the same location, why would we want to move around that often? Just my thinking.

[bani1717]

I was expecting an increase for our full season in the terrace, but a 25% increase was a little more than I was expecting. I thought the tickets would go up $1 each, not $2. That means my ticket package is going to cost me an extra $648 in 2012. In the grand scheme of things, $648 is not a ton of money, but coming off playoff ticket costs on top of the regular season cost, it stings more than usual, especially when I drive over an hour one way to the games.

 

If it means staying competitive, I am OK with the increased cost, but the Brewers need to be careful about taking the fans coming through the gate for granted.

So the terrace ticket treat is now $8 each? That deal is becoming less and less of a "treat" as the years pass. 100% increase in price in 5 years.

 

Not that I'm complaining - the Brewers can charge whatever they want to. I just might not buy into my buddy's package anymore, especially since you can often buy tickets in the parking lot for around that same price for most games. And without the hassle of trying to sell games you can't use, unused tickets, etc.

[BrewersSuperCollector]

What is the ticket treat promotion?

[hawing]

What is the ticket treat promotion?

Earlier in the MP era, you could get four full-season tickets in terrace reserved for the price of two (I think - since there are some terrace ticket treat customers here, I'm sure they will correct me if I'm wrong). I don't think the package is still offered to new customers, but if you've had it all along, you can continue it - not unlike the 40-game half-season packages which the Brewers still occasionally mention in their season ticket policies.

[HiAndTight]

But they are 'barely breaking even', right?

I'm not buying that for a second. Well, I guess it depends on "barely." Is 10-11 million "barely?"

 

Now when they end up drawing 3.4 million or so, set a record for merchandising sales, raise ticket prices, and have a new TV deal expected to add 20 million in revenue, and Forbes has had them at around 10-11 million the last few years(at least).

 

Makes me feel pretty confident about our ability to spend in the future.

[RockCoCougars]

I'm not buying that for a second. Well, I guess it depends on "barely." Is 10-11 million "barely?

 

Should have put that in blue. No one is going to see the books anytime soon, but if they aren't making money, something is wrong. For the record, I'm not complaining, this is simple supply and demand pricing.... at the same time, they had better not be crying poverty. I'm not so sure that the major goal of owning a sports franchise is to make big profits year in and year out. My guess is that the current regime may still be retiring some of the debt from the 90's.

 

Bottom line, if you are in it for the profits, you will likely end up like the Seligs on a shoestring budget, because things ebb and flow (we are in a definite 'flow' now). The real money is in the appreciation of the franchise value. When is the last time someone has sold a franchise at a loss?

[HiAndTight]

I'm not buying that for a second. Well, I guess it depends on "barely." Is 10-11 million "barely?

 

Should have put that in blue. No one is going to see the books anytime soon, but if they aren't making money, something is wrong. For the record, I'm not complaining, this is simple supply and demand pricing.... at the same time, they had better not be crying poverty. I'm not so sure that the major goal of owning a sports franchise is to make big profits year in and year out. My guess is that the current regime may still be retiring some of the debt from the 90's.

 

Bottom line, if you are in it for the profits, you will likely end up like the Seligs on a shoestring budget, because things ebb and flow (we are in a definite 'flow' now). The real money is in the appreciation of the franchise value. When is the last time someone has sold a franchise at a loss?

Yeah, no offense, but you really should have. I've had a long, ongoing argument about what the Brewers could potentially spend over the next couple years. I think in particular once they hit get their new TV deal they should be completely capable of spending 110 million dollars.

 

That's less than 20 million more than they've been spending which would mean they're not even spending all of the additional revenues they would get from the TV deals. Not to mention the additional revenues from record merchandising sales, record gate, increased ticket pricing, etc..etc....

 

So when they spent 95 or so million when they got CC and STILL made 10.7 according to Forbes, the only way they don't hit 110 is if the owners are looking to pocket substantially more money over the next few years. And I don't get that idea from Mark Attanasio. He may talk about how they ''MAY" end up in the red, even when they don't end up being even close, but as long as his actions belie his words and he keeps spending in the 90's every year, I expect our payroll to go up relative to our additional revenue. Which means frankly that 110 number might even be conservative if we keep putting good teams on the fielding and drawing over 3 million in the regular season and then pick up some playoff home games.

 

Jose Reyes, Grant Balfour, and another solid reliever, as well as a solid bench, ie, Harriston back, and perhaps a Jamey Carroll to take over the roll of Craig Counsell. Green takes over at 3rd, Gamel at 1st, and all the sudden we've got a very good defensive IF, a MUCH improve bench with Harriston and Carroll and Balfour helps out the pen by setting up for Axford.

[kramnoj]

I think in particular once they hit get their new TV deal they should be completely capable of spending 110 million dollars.

 

One effect that may happen with the new revenue from the tv deal could be a decrease in the amount of revenue sharing funds the Brewers get. I don't think we know the formula to know what that effect may be, but its something to be considered.