Brewers' TV rating (2nd in mid-2009; 8th in mid-2010 - reply #16ish)

[kramnoj]

Saw this link, thought it was interesting: https://www.sportsbusinessjournal.com/index.cfm?fuseaction=archive.table&tableId=SBJ200906010301-01

 

MLB TEAMS RSN RATINGS (ranked by avg. rating)
TEAM	RSN	AVG. RATING (CHANGE)	AVG. NO. OF HHS (CHANGE)
Arizona Diamondbacks	FS Arizona	3.21 (-26.9%)	60,000 (-24.1%)
Atlanta Braves	FS South	3.36 (-0.6%)	80,000 (+2.6%)
	SportSouth	2.54 (-29.1%)	60,000 (-27.7%)
Baltimore Orioles	MASN/MASN2	3.10 (+13.1%)	34,000 (+13.3%)
Boston Red Sox	NESN	8.67 (-27.3%)	209,000 (-26.7%)
Chicago Cubs	CSN-Chicago	4.55 (+1.6%)	159,000 (+2.6%)
Chicago White Sox	CSN-Chicago	2.12 (+32.5%)	74,000 (+32.1%)
Cincinnati Reds	FS Ohio	4.67 (-16.5%)	43,000 (-15.7%)
Cleveland Indians	SportsTime Ohio	3.57 (-25.8%)	54,000 (-27.0%)
Colorado Rockies	FS Rocky Mountain	2.51 (-32.5%)	38,000 (-30.9%)
Detroit Tigers	FS Detroit	6.27 (-4.1%)	121,000 (-4.0%)
Florida Marlins	FS Florida	3.38 (+5.0%)	52,000 (+2.0%)
	SunSports	3.22 (-3.0%)	50,000 (+2.0%)
Houston Astros	FS Houston	3.52 (+11.7%)	74,000 (+13.8%)
Kansas City Royals	FS Kansas City	4.20 (+33.3%)	39,000 (+34.5%)
Los Angeles Angels	FS West	1.15 (-6.5%)	65,000 (-5.8%)
Los Angeles Dodgers	FS Prime Ticket	1.94 (+22.8%)	110,000 (+23.6%)
Milwaukee Brewers	FS Wisconsin	7.89 (+12.6%)	71,000 (+14.5%)
Minnesota Twins	FS North	6.25 (-9.4%)	108,000 (-8.5%)
New York Mets	SportsNet New York	3.04 (+13.9%)	226,000 (+14.7%)
New York Yankees	YES	4.30 (-2.3%)	320,000 (-1.5%)
Oakland As	CSN California	0.78 (-62.9%)	19,000 (-62.7%)
Philadelphia Phillies	CSN Philadelphia	5.22 (+14.0%)	154,000 (+14.1%)
Pittsburgh Pirates	FS Pittsburgh	3.40 (+10.7%)	39,000 (+8.3%)
San Diego Padres	Cox/SD4	4.29 (-20.1%)	46,000 (-17.9%)
San Francisco Giants	CSN Bay Area	3.12 (+24.3%)	77,000 (+26.2%)
Seattle Mariners	FS Northwest	5.83 (+10.6%)	106,000 (+12.8%)
St. Louis Cardinals	FS Midwest	6.96 (-16.6%)	87,000 (-16.3%)
Tampa Bay Rays	FS Florida	2.69 (+14.0%)	49,000 (+16.7%)
Texas Rangers	FS Southwest	2.28 (+111.1%)	57,000 (+119.2%)
Washington Nationals	MASN/MASN2	0.53 (+55.9%)	12,000 (+50.0%)
Notes: Comparable data for the Toronto Blue Jays was unavailable. Ratings listed are for games played through May 20, compared with games played through May 21, 2008. Source: SportsBusiness Journal analysis of Nielsen Media Research data

 

 

 

 

 

Would be interesting to see the details of the renogiated TV deal, but I have confidence that Attanasio did well for the Brewers.

[1992casey]

When Bob Wolfley reported that "Television ratings for Milwaukee Brewers games on FS Wisconsin this season show the tenth-largest jump in baseball compared to last season," my first thought was that their ratings were already excellent and that there wasn't the room for improvement that other teams had. The information kramnoj provides seems in line with that thought.

 

I haven't heard anything about the value of the new TV contract except for this this snippet in an LA Times article about the possibility of the team acquiring Jake Peavy:

[The Brewers] signed a fat new cable deal last month.

Thanks to tristarscoop for pointing out the link.

 

Note that we already have a Jake Peavy thread. There's no need to discuss his situation in this thread. http://forum.brewerfan.net/images/smilies/smile.gif

[kramnoj]

There was a link here, but it didn't get much play, mostly because we don't have the financial information: http://forum.brewerfan.net/viewtopic.php?t=18530

[Invader3K]

Yeah, I remember that discussion. I don't know why the terms haven't leaked out at all yet. I assume the Brewers were able to negotiate something fairly lucrative compared to their last deal, though.

[TooLiveBrew]

The fact that a Sutton/Grace broadcast is number one leaves me speechless. To me, I just learned that the D-Backs have some diehard fans.

[honuswagner21]

The fact that a Sutton/Grace broadcast is number one leaves me speechless. To me, I just learned that the D-Backs have some diehard fans.

Looks like the Yankees have the highest total viewers with the Red Sox having the highest overall rating. I am surprised to see the Brewers in line with some larger markets while at the same time with attendance on pace to break records. When the Crew is in MKE the total percentage of the local population either watching the game on TV or in person must be off the charts.

[TooLiveBrew]

Ah.. um, yeah. So, an alphabetical list, you say? It says ranked by average ratings! And I read it too fast out of laziness! http://forum.brewerfan.net/images/smilies/embarassed.gifhttp://forum.brewerfan.net/images/smilies/embarassed.gif

[1992casey]

What impresses me is that the Brewers rank 14th in total households (71,000). I would think that would be significant when negotiating a TV contract.

 

When arbitrarily removing the Yankees, Mets, Red Sox, and Cubs, the average of the rest of the teams is 65,560 households.

[pitchleague]

I find it funny that the Nationals rating went up 55% but their rating is abysmal (0.53), which means it was just atrocious last year.

[jeffy]

The Marlins must have the highest ratio of TV viewers to attendance...if they counted only actual people in the park for attendance. Brewers TV audience is probably about double the average attendance, while Marlins is what maybe 10-20 times the number of people actually in the park.

 

I remember seeing a figure of about 30,000 households for the Brewers a few years ago, if that recollection is correct they have doubled since then.

[UeckerAddict]

Do these numbers include watching on the internet via mlb.com? If so, I'm contributing every day. If not, I'm contributing nothing.

[1992casey]

It seems that I recall ratings of 2-point-something or 3-point-something. That'd be in line with 30,000 households.

[CrewDood]

Bob Wolfley had this to say in his column today:

 

"Television ratings for Milwaukee Brewers games on FS Wisconsin this season show the tenth-largest jump in baseball compared to last season. Through May 20, Brewers games have averaged almost a 7.9 rating on FS Wisconsin, a 12.6% increase from last season, when the team advanced to the playoffs. According to a SportsBusiness Journal analysis of Nielsen Media Research data, there are nine baseball teams with bigger increases in average rating this season, compared to the same time last season .The Chicago White Sox, Kansas City, Los Angeles Dodgers, New York Mets, Philadelphia, San Francisco, Tampa Bay, Texas and Washington showed bigger local increases in average than Milwaukee."

[1992casey]

Yeah, I mentioned that in reply #2 (which includes a link). When you look at the chart, you see that Wolfley kind of missed the point. pitchleague's example of the Nationals' 55% increase (reply #8) illustrates that.

[dadofandrew]

How can NY teams only have 4-4.5 more households than MIL, and BOS only has 3x the viewers? If you believe the hype, you'd think every fan in Mass and north of there tunes into every Sawks games.

[Legacy25GT]

I was surprised to see Milwaukee better than average in households... hopefully the new TV contract will free up money for mid-season acquisitions... as far as the attendance to viewers ratio, you have to remember that there is going to be more than one person watching in each household... I wouldn't be surprised if 2 to 3 on average were watching each of the 71,000 TV's... especially when you consider all the bars and restaurants.

[kramnoj]

Don't know if this deserves a new thread, or an amended title, but I saw a recent listing of RSN ratings and thought it would be interesting to see the difference a year makes. Brewers still rank high relative to other teams, at number 8, but have dropped about 27% from last year.

 

MLB TEAMS’ RSN Ratings (ranked by avg. rating)

Team RSN Avg. rating (change) Avg. no. of HHs (change)

St. Louis Cardinals FS Midwest 9.70 (+41.6%) 121,197 (+41.6%)

Minnesota Twins FS North 7.85 (+26.4%) 135,966 (+26.5%)

Philadelphia Phillies CSN Philadelphia 7.20 (+16.5%) 212,774 (+16.7%)

Cincinnati Reds FS Ohio 6.52 (+48.9%) 59,897 (+49.4%)

Boston Red Sox NESN 6.25 (-35.8%) 150,636 (-35.8%)

Detroit Tigers FS Detroit 6.23 (-1.9%) 117,761 (-3.8%)

Tampa Bay Rays FS Florida 5.52 (+70.9%) 99,681 (+69.4%)

Milwaukee Brewers FS Wisconsin 5.20 (-26.9%) 46,893 (-27.2%)

Colorado Rockies FSN Rocky Mountain 4.88 (+55.9%) 75,122 (+57.5%)

Seattle Mariners FSN Northwest 4.83 (-15.6%) 88,582 (-14.9%)

San Diego Padres Cox/SD4 4.79 (+14.6%) 51,415 (+15.3%)

New York Yankees YES 4.38 (-5.4%) 328,217 (-4.6%)

Atlanta Braves* SportSouth 3.66 (+16.2%) 87,383 (+17.1%)

San Francisco Giants CSN Bay Area 3.48 (+10.1%) 87,118 (+11.3%)

Pittsburgh Pirates FSN Pittsburgh 3.44 (+5.8%) 39,730 (+5.7%)

New York Mets SportsNet New York 3.25 (+1.9%) 243,540 (+2.7%)

Cleveland Indians SportsTime Ohio 3.13 (-4.9%) 47,599 (-5.1%)

Baltimore Orioles MASN/MASN2 3.06 (+10.5%) 33,451 (+9.6%)

Florida Marlins FS Florida 3.05 (-12.1%) 46,912 (-12.6%)

Arizona Diamondbacks FS Arizona 2.96 (-12.4%) 55,468 (-11.6%)

Kansas City Royals FS Kansas City 2.82 (-22.1%) 26,546 (-21.8%)

Chicago Cubs CSN Chicago 2.71 (-39.1%) 94,877 (-39.0%)

Texas Rangers FS Southwest 2.66 (+1.9%) 67,681 (+4.1%)

Houston Astros FS Houston 2.46 (-19.6%) 52,237 (-18.9%)

Chicago White Sox CSN Chicago 1.85 (-18.9%) 64,769 (-18.7%)

Los Angeles Dodgers FS Prime Ticket 1.63 (-17.3%) 92,244 (-17.2%)

Washington Nationals MASN/MASN2 1.34 (+139.3%) 31,290 (+140.7%)

Los Angeles Angels FS West 1.23 (+11.8%) 69,608 (+11.9%)

Oakland A’s CSN California 1.23 (+46.4%) 30,792 (+48.0%)

* Braves broadcasts are split by SportSouth and FS South. The FS South coverage has a 4.09 average rating (up 8.2 percent) with an average of 97,650 households tuning in (up 9 percent).

Notes: Comparable data for the Toronto Blue Jays was unavailable. Ratings listed are for games played through the Sunday prior to the All-Star break compared with the same time period last season.

Source: SportsBusiness Journal analysis of Nielsen Media Research data

 

from http://www.sportsbusinessjournal.com/article/66312

[chuckyboy]

So the Marlins have more viewers than the Brewers, a big surprise. I was under the impression that no one cared about the Marlins in Florida. Only 5 teams average less viewers than the Brewers, it shows how small the TV market is for the Brewers.

[Funketown]

Milwaukee Brewers FS Wisconsin 5.20 (-26.9%) 46,893 (-27.2%)

Chicago Cubs CSN Chicago 2.71 (-39.1%) 94,877 (-39.0%)

 

Win.

[TooLiveBrew]

Wow the Rays' TV numbers have jumped big-time this season.

[owbc]

When I visited Miami, I was surprised at the fan support for the Marlins. People are scared away from the ballpark because of the rain (up to 50% of the games have rain delays), the poor amenities, and the bad location.Unfortunately, the new stadium will also have accessibility issues, but they should see some improvement.

 

I was also reading that the Red Sox will lose their #1 TV ratings ranking due to their significant decline.

 

The Royals do surprisingly well considering how terrible they are.

[BrewCrewForever]

I do remember hearing that the Rays and Marlins actually have really big fan bases and get good ratings, people just don’t go because of the ridiculous ballparks they play in.

 

It is cool to see that the Brewers who play in the smallest market get good ratings and good attendance.

[endaround]

That and the fact the Marlins actually discourage fans showing up because of their bad lease and to lobby for a new stadium.

[pebadger]

The Marlins rating is actually pretty bad. That the number of viewing households is comparable to Milwaukee is mitigated by the fact that Miami/Ft Lauderdale has a population equivalent to the entire state of Wisconsin, and that doesn't include that part of the Marlins TV market north of Broward County.

 

There are a lot of good baseball fans down there, but many of them are Yankee fans.